Businesses Partner to Provide Socks and Support to Vermont’s Homeless

– Darn Tough Vermont, Smartwool and Lenny’s Shoe & Apparel team up to help local Vermont shelters –

Darn Tough Vermont president Ric Cabot poses with Lenny's Shoes co-owner Mark McCarthy and representatives from local VT homeless shelters, who recieved 800 pairs of socks from Darn Tough and Smartwool as well as nearly $3000 from Lenny's!

Vermont business Darn Tough Vermont and Lenny’s Shoe & Apparel, joined by clothing manufacturer Smartwool, will donate 800 pairs of socks and $2,900 to representatives from local homeless and temporary shelters at the Lenny’s store in Barre, VT at 10 a.m. on Wednesday, October 19, 2011. The donations are the result of a joint effort between the three businesses to help provide warm, Merino wool socks and much-needed support to Vermont’s homeless population in preparation for the state’s colder months.

“After the difficulties our state has been dealt recently, more so than ever we feel it’s important to help out those in our communities who are less fortunate,” said Ric Cabot, President of Darn Tough Vermont. “It’s amazing to live in a place with such a strong sense of community. We’re thrilled to work with Smartwool and Lenny’s to help those in need of basic necessities.”

Over the weekend of September 22–25, 2011, Darn Tough Vermont, as well as the clothing brand Smartwool, agreed to donate one pair of socks for each pair sold of their respective brands at Lenny’s stores across Vermont during their first annual Charity Sock Sale. In addition to the sock donation, Lenny’s Shoe & Apparel graciously agreed to donate $2.00 for each pair sold. The organizations receiving the donations include the Samaritan House and Voices Against Violence’s/Laurie’s House in St. Albans, the Burlington Emergency Shelter and Committee on Temporary Shelter (COTS) in Burlington, and the Good Samaritan Haven in Barre. Cabot adds, “Socks are what we do at Darn Tough, and if socks can serve to lend a hand to those in need, we are by all means privileged to help.”

Ric Cabot, president of Darn Tough Vermont, wheels three boxes of socks out to homeless shelters in Vermont!

“This collaborative effort was a great success, thanks to the generosity of our customers and the companies involved,” said Lenny’s Vice President Marc McCarthy. “The local charities serving Vermont’s homeless do an exceptional job and these donations are our way to help support their mission.”

For more information contact Lenny’s Shoe & Apparel by phone at (802) 476-7446. Lenny’s Barre store is located at 359 North Main Street, Barre VT, 05641.


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