How Ric Cabot Saved His Company, and VT Jobs

Since its founding in 1978, Cabot Hosiery Mills endured a successful run making quality socks at their Northfield, Vermont mill. But in the mid 2000’s, competitors began outsourcing labor overseas, thereby selling socks for lower prices. But standing by his commitment to quality and local jobs, Ric waged his three generations of sock-making knowledge to start Darn Tough Vermont, the producer of high-performance, super durable, made-in-the-USA merino wool socks. The company has been growing ever since.

This video was originally produced for a feature in the Small Business section of the New York Times online. Please take a look at the story and feel free to leave Ric a comment!

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